A virtual assistant does far more than inbox and calendar. Here is the full list of VA services, grouped by what they actually are, and where to find the women who run them.
Most people still picture a virtual assistant as someone who manages an inbox and books travel. That is a small slice of what the role has become. A VA today might run your books, lead your operations, manage a product launch, or keep your customers happy across three time zones.
The phrase "virtual assistant services" covers a wide menu, and the women in this directory run almost all of it. This list groups those services the way the directory groups them, so you can see exactly what to delegate and who to hire for it.
Administrative support
The foundation. This is where most engagements start and where you feel the time back fastest.
- Inbox management, triage and drafting replies
- Calendar management, scheduling and time-zone coordination
- Travel booking and full itinerary planning
- Document preparation, formatting and proofreading
- File organisation and naming across Google Drive or Dropbox
- Data entry and spreadsheet updates
- Expense reports and meeting minutes
This is the Virtual Assistant category in the directory. If your week disappears into admin, this is the first thing to hand off.
Online business management
An Online Business Manager is not a senior VA. The role is operations leadership. An OBM runs the systems behind a growing business so the founder can stop being the operations.
- Building and documenting standard operating procedures
- Managing contractors and team workflows
- Overseeing project delivery across departments
- Hiring and onboarding support staff
- Running quarterly planning and tracking
Hire an OBM when you spend more time running the business than growing it.
Executive assistance
An Executive Assistant works one step from a founder or senior leader. The trust bar is higher, and so is the judgement required.
- Complex scheduling across stakeholders and time zones
- Acting as a gatekeeper for the leader's time
- Preparing briefs before meetings and action items after
- Handling confidential correspondence
- Coordinating board, investor and partner communications
This suits founders who need someone who thinks ahead, not just someone who follows a list.
Bookkeeping
A bookkeeping VA keeps your finances accurate and current. That is different from tax strategy, but just as essential.
- Categorising transactions and monthly reconciliation
- Accounts payable and accounts receivable
- Preparing financial reports for the founder
- Payroll support and contractor invoicing
- Software like QuickBooks and Xero
Good books are what make every other financial decision possible.
Project management
A project management VA keeps work moving to a deadline without you chasing it.
- Building and maintaining project plans
- Running timelines and dependencies
- Facilitating standups and status updates
- Tracking deliverables across contractors
- Flagging risk before it becomes a missed deadline
This is delivery without the chaos.
Customer support
Support is a service, not just a task queue. A support VA protects how your customers feel about you.
- Inbox and ticket triage
- Refund and order management
- Building help articles and macros
- Tracking recurring issues back to the product
- Onboarding new customers
For e-commerce and service businesses, this is often the highest leverage hire after admin.
Social media and marketing
These are separate skills, but they overlap. A social media VA keeps your presence alive. A marketing VA drives growth.
- Content calendars and scheduling
- Community management and engagement
- Email marketing and lifecycle campaigns
- Basic paid ads management
- SEO and content research
Delegate the execution. Keep the strategy close until you trust the person.
Copywriting
Words sell and words explain. A copywriting VA writes the assets that move people through your business.
- Website copy and landing pages
- Email sequences and newsletters
- Product descriptions
- Sales pages and proposals
- Editing and proofreading
Design and web development
These sit at the specialist end of the menu. They cost more and they require a portfolio, but they turn up in the same back office.
- Brand and social graphics
- Presentation and document design
- Website builds and store updates
- Landing page creation
- Bug fixes and maintenance
How to use this list
If you are hiring, start with the category that drains the most of your week for the least judgement. That is usually admin or support. Add the specialist layer only when the volume justifies it.
If you are a woman running any of these services, the directory is where clients come looking for you. You can create a free profile and list exactly what you offer, your rates and your availability.
Browse the directory to see who is already listed.
